Description
Brandwatch is an AI-enhanced consumer intelligence platform that helps businesses understand their customers, competitors, and markets through advanced analysis of online conversations and content. The platform uses artificial intelligence to gather, analyze, and visualize billions of online conversations from social media, news sites, blogs, and review platforms, enabling marketing teams to track brand health, identify emerging trends, manage reputation issues, and develop data-driven marketing strategies based on authentic consumer insights.
Key Features
- AI-powered social listening
- Image and logo recognition
- Consumer trend identification
- Automated sentiment analysis
- Predictive audience insights
Use Cases
- Brand monitoring and protection
- Competitor analysis
- Campaign measurement
- Consumer trend spotting
- Crisis management
Pricing Model
Enterprise subscription with customized packages
Integrations
Social media platforms, Business intelligence tools, Marketing dashboards, CRM systems, Marketing automation platforms
Target Audience
Brand managers, Digital marketing teams, Market researchers, Public relations professionals, Consumer insights specialists
Launch Date
2007
Available On
Cloud-based platform, Social intelligence dashboard, Mobile applications
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