Description
Salesforce Einstein Analytics (now part of Tableau CRM) is an AI-powered analytics platform built natively into the Salesforce ecosystem, providing intelligent insights and predictive capabilities tailored to business users. The platform combines automated discovery, natural language processing, and prescriptive recommendations to transform Salesforce and external data into actionable intelligence. With its no-code approach and deep CRM integration, Einstein Analytics enables organizations to embed AI-driven insights directly into business workflows and customer experiences.
Key Features
- AI-powered business insights
- Predictive analytics for CRM data
- Natural language queries
- Guided recommendations
- Embedded analytics workflows
Use Cases
- Sales performance analytics
- Customer journey insights
- Service optimization
- Marketing campaign effectiveness
- Pipeline forecasting
Pricing Model
Subscription-based with Salesforce platform licensing
Integrations
Salesforce Cloud products, External data sources, Business applications, Data warehouses, Third-party analytics
Target Audience
Salesforce administrators, Sales operations teams, Marketing analysts, Customer service leaders, Business intelligence professionals
Launch Date
2017
Available On
Salesforce platform, Mobile applications, Embedded analytics
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