Description
Klaviyo is an AI-enhanced email marketing and customer data platform that uses advanced segmentation, predictive analytics, and behavior-based automation to create personalized marketing experiences. The platform enables businesses to collect, analyze, and act on customer data to deliver highly targeted communications that drive engagement and conversions.
Key Features
- AI-powered customer segmentation and targeting
- Behavior-based marketing automation
- Predictive analytics for campaign optimization
- Customer lifecycle marketing capabilities
- Integrated data platform with advanced reporting
Use Cases
- E-commerce email marketing automation
- Customer retention and lifecycle marketing
- Personalized product recommendations
- Abandoned cart recovery campaigns
- Dynamic customer segmentation
Pricing Model
Contact-based subscription with tiered features
Integrations
Shopify, WooCommerce, Magento, BigCommerce, Facebook and Instagram
Target Audience
E-commerce businesses, Direct-to-consumer brands, Digital marketers, Retail businesses, Customer-centric companies
Launch Date
2012
Available On
Web application, Mobile app, API integrations, Email and SMS delivery systems
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