Description
ON24 AI is an intelligence layer built into the ON24 digital experience platform that transforms webinars and virtual events into powerful marketing tools with audience insights, engagement scoring, and personalized content delivery. The platform's AI analyzes attendee behavior, content interactions, and engagement patterns to identify buying signals, recommend follow-up actions, and automatically personalize content journeys, enabling marketing teams to maximize the conversion of digital experiences into pipeline and revenue opportunities.
Key Features
- AI-powered attendee insights
- Engagement scoring and analysis
- Buying signal identification
- Personalized content journeys
- Automated follow-up recommendations
Use Cases
- Webinar optimization
- Lead qualification automation
- Virtual event marketing
- Content journey personalization
- Digital engagement analysis
Pricing Model
Platform subscription with feature-based tiers
Integrations
Marketing automation platforms, CRM systems, Content management systems, Analytics tools, Sales enablement platforms
Target Audience
Demand generation marketers, Event marketing teams, Content marketers, Digital marketing managers, Marketing operations professionals
Launch Date
2019
Available On
Cloud-based platform, Digital experience platform, Marketing technology stack
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